A celebrated creator of large-scale live-event experiences including digital events, corporate events, professional sports in-game experiences, theatre and opera productions, and cultural festivals.
I have evolved strategic narratives and delivered them to market for some of the world’s most recognizable brands, including Microsoft, Amazon, AWS, Salesforce, Splunk, Allergan, Citrix, Gigamon, Arm, UnitedHealthcare, Special Olympics USA, The United Nations, and Expedia, among others.
Transforming events into digital experiences for global audiences. Creative strategy and ideation to adapt live event and broadcast models into inventive digital expressions. Lead creative teams to develop event identity, look and feel, programming models, keynote presentations, interstitial content, and platform integration.
Lead a wider team of creative and execution communities (account directors, producers, technologists, strategists, and designers – live, screen, digital, graphic, scenic and environment talent) to bring ideas to life in the form of powerful creative expression and fresh, inventive experiences and tactics.
Development, management and implementation of the strategy, vision and execution of all the touch points of the in-game fan experience, ceremonies and special events.
Directed the exciting, kinetic atmosphere that fans and industry knew as the best in-arena experience in the NBA. And two NBA World Championships along the way.
Creative brand strategist with command of event design, trends and precedents to create engaging and innovative brand experiences that informed enriched and ensured higher recall and positive brand association.
Directed the comprehensive brand experience for the Sacramento Kings and 2005 WNBA World Champion Sacramento Monarchs.
Directed one of four productions of the opening ceremony for Expo.02 - one of the most ambitious and technically complex large-scale productions in European history.
Artistic leader entrusted to stage a unique multimedia theatre/opera spectacle - a centerpiece of a wine festival with a 2000-year history - with a cast of 5,000 performers, including 20 internationally recognized musicians, opera singers, actors and dancers.
Freelance professional in theatre and opera companies on Broadway, Off-Broadway, regionally throughout the U.S., and international venues. Over 30 production credits; specializing in Renaissance classics, Baroque opera, and new/experimental project development.